Associate Professor Brian Lee is the Head of Communication Studies at the Singapore University of Social Sciences, Singapore. He teaches and conducts applied research in e-learning, intelligent education, social media, and strategic communications. He has recently published various timely op-eds, such as the impact of ChatGPT on education, how TikTok shapes users’ social behavior, etc. Previously, Brian has been awarded research grants for work on two major applied research projects: One on social media and another on e-learning. As an applied researcher in communication studies and e-learning, Brian has served as key speaker at various international conferences, such as the International Conference on Humanities, Wisdom Education and Service Management(China, 2023) and the International Congress on Behavioural & Social Science (Dubai, 2024), among others. Prof Lee holds a doctoral degree in Communication and Information from Nanyang Technological University, Singapore, and a Master’s degree in Communication Studies from the University of Texas at Austin, USA.