Prof. Thalma Lobel Professor at the school of psychological sciences , Tel Aviv University Speech Title: Whatever Works: The Small things that enhance our performance and reduce stress at work Prof. Thalma Lobel received her Ph.D. in Psychology from Tel Aviv University and her post doctoraltraining from Harvard University. Prof. Lobel has served as Head of the Psychology Department and as the Dean of Students of Tel Aviv University. As Dean of students prof. Lobel was in charge of many social involvement programs of Tel Aviv University aimed to decrease the gaps in the Israeli society. Her area of interests are social development, gender differences and gender related inferences and judgments,cross cultural issies in gender role development Associate Professor Brian Lee Associate Professor at Singapore University of Social Sciences, Singapore. Associate Professor Brian Lee is the Head of Communication Programme at Singapore University of Social Sciences, Singapore. He teaches and conducts applied research in social media and strategic communication. One of his research papers, “the Internet Commerce Models in Asia,” was awarded the top paper at the Pacific Telecommunications Council’s Essay Prize (USA) in 2001. Brian has also served as an adjunct faculty at Nanyang Technological University and Singapore Management University previously. Prof Lee holds a doctoral degree in Communication and Information from Nanyang Technological University, Singapore, and a Master’s degree in Communication Studies from the University of Texas at Austin, USA.